Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising is MUCH cheaper and cost effective than traditional types of advertising like radio, television, newspapers and magazines.
Important Areas of Internet Marketing
There are 3 majors areas of Internet Marketing such as web marketing, email marketing and social media marketing:
1) Web marketing includes e-commerce web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
2) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
3) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube etc..
How Internet Marketing may Boost your Business
Internet marketing is the most economical marketing tool. To boost business, ‘marketing’ plays a vital role. This marketing requires strategic planning and setting realistic goals to help you expand your customer base and sell more products and services. Investing in online marketing strategies can help a small business achieve those goals, but as is the case with many small businesses owners, we often find ourselves with limited marketing budgets and knowledgeable staff to work with.
Small business marketing is easier when you have a nice cash-flow backing it, but if that isn’t your situation, don’t give up. There are many online small business marketing campaigns you can take advantage of without investing a big amount.
Email marketing (or e-mail marketing) is a popular form of small business marketing. It offers one of the best advertising returns for any small business. Industry experts say that small businesses are slow to adopt email marketing practices. One contributing factor to low adoption rates by small businesses is due to time constraints. Small business owners are swamped and it can be a challenge to fit email marketing into an already full schedule. Another factor is that small business owners can be intimidated by the phrase “email marketing,” and they mistakenly believe they need to be a marketing expert to run e-mail campaigns.
Social media marketing
Social media is the new buzzword that is used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another via the Web. Some examples of social media sites and applications include Facebook, YouTube, Twitter, Digg, blogs and other sites that have content largely contributed based on user participation — that is, sites that organize and deliver user-generated content (UGC). Unlike traditional PR and advertising, which can be costly, the main cost associated with social media is time, not cash. And any business willing to spend some time on social media and networking sites, building a community or fan base can benefit.