According to Global Statistics, there are 5.3 billion mobile subscribers and the number of smartphone owners only in U.S are more than 82.2 million people. In Malaysia, this number is also increasing every year.
Mobile marketing (or text message marketing) is a good way to communicate with customers about your promotions, contests and other campaigns that are likely to interest younger mobile-enabled consumers.
There are many Mobile Apps available to be in contact with customers. Mobile Apps have made mobile marketing more easier and cheaper.